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Basic Attention Token (BAT) is a digital currency that is designed to revolutionize the advertising industry by using blockchain technology to provide a more efficient and transparent advertising ecosystem. BAT was created by Brendan Eich, the founder of JavaScript and co-founder of Mozilla and Firefox, and launched in May 2017.

History of BAT

The idea behind BAT was to create a new advertising system that would be more transparent, secure, and user-friendly than the existing model. The traditional advertising model is broken, with users being bombarded with irrelevant ads and having their personal data sold without their consent. At the same time, advertisers are paying exorbitant fees to intermediaries and not getting the results they want.

BAT aims to solve these problems by creating a new advertising ecosystem that benefits everyone involved. The system is built on blockchain technology, which ensures that all transactions are secure and transparent. It also uses a reward system that incentivizes users to view ads and rewards them for their attention.

The BAT whitepaper was released in March 2017, outlining the platform’s vision and technical details. The BAT platform was launched in May 2017, and the BAT token sale raised $35 million in just 30 seconds.

Browser

One of the unique features of BAT is the Brave browser, a privacy-focused web browser that blocks ads and trackers by default. The Brave browser was created by Brendan Eich and launched in 2016, before the launch of BAT.

The Brave browser is designed to provide users with a faster, more secure, and more private browsing experience. It blocks ads and trackers by default, which speeds up web browsing and protects user privacy. It also has a built-in ad blocker that prevents unwanted ads from appearing on websites.

The Brave browser is integrated with the BAT platform, which allows users to earn BAT tokens for viewing ads. Users can choose to opt-in to the Brave Rewards program, which rewards them with BAT tokens for viewing ads that are relevant to their interests. The tokens can be used to support content creators, or they can be exchanged for other cryptocurrencies or fiat currencies.

Founders of BAT

Brendan Eich is the founder of BAT, as well as the creator of the Brave browser. Eich is a well-known figure in the technology industry, having created JavaScript and co-founded Mozilla and Firefox. He is a strong advocate for privacy and user rights, and has been critical of the existing advertising model.

Eich’s vision for BAT is to create a new advertising ecosystem that benefits all participants, including users, advertisers, and publishers. He believes that blockchain technology is the key to achieving this goal, as it provides a secure and transparent platform for transactions.

Current Events

BAT has continued to gain popularity and adoption since its launch in 2017. In 2020, BAT was added to Coinbase, one of the largest cryptocurrency exchanges in the world. The addition of BAT to Coinbase increased its visibility and accessibility, making it easier for users to buy and sell the token.

BAT has also been active in the DeFi (decentralized finance) space, with several partnerships and initiatives aimed at expanding the use of BAT in DeFi applications. In 2020, BAT partnered with the DeFi platform Compound to allow BAT holders to earn interest on their holdings. The partnership allows users to lend their BAT tokens to the Compound platform and earn interest in return.

Another major partnership was with the blockchain-based game Axie Infinity, which integrated BAT as a payment method in September 2021. This move was seen as a major step forward for BAT, as it demonstrated the token’s potential for use in a wide range of applications beyond advertising and web browsing.